Consumer Decision-Making Process Essay Example | Topics and Well Written Essays - 1750 words

Consumer Decision-Making Process - Essay ExampleThis necessity or want could be triggered by wanting to satisfy a wish which arises due to internal stimuli, much(prenominal) as thirst, hunger, etc. (Anonymous). This need can also be sparked by external stimuli such as advertisements, or when your friend buys a new car or a new pair of shoes. At this stage, online marketers should make effective role of the internet to stimulate recognition of this need (Philip Kotler, 2009). They generally start off by collecting tuition from consumers, about their lifestyles, the products they use, important events in their lives, through online surveys and questionnaires. In the internet world, guests tend to search for pages that they want to crease through. Marketers use the traditional method of using banners and ads to attract customers. Some even use pop-up sites to get the consumers attention. A study conducted by IIfeld and Winer showed that about 88 internet companies got frequent hit s online due to banner advertise (Limbada, 2006). Online Companies such as amazon.com and easyjet.com use this technique effectively. Not only does it use animated banners and images, Amazon displays tie in such as what customers are looking for and best-sellers, which could arouse a certain need in the customer. some other need recognition technique could include responding to keywords on search engines. When a customer types a keyword such as airline on google.com, Emirates or Air Canada are usually the first two options that egress on the search list. This search list order could be a vital technique for marketing. If the customer initially wanted to travel via Qatar Airways, but the search list brought Emirates on the top, the customer could decide to Emirates instead. intelligence blogs in newsgroups etc. could also help catch the eye of the consumer. Information Search begins once a consumer has identified his need. There are conglomerate ways to search for information r egarding the product that the consumer wants to purchase. By searching, he can find out all his options, the various brands that are available, the different prices, design, etc. (Krishnamurthy, 2006).The extensiveness of this search depends upon how worth(predicate) this product is. If, for example, the customer wants a camera, he will research more rigorously about the various alternatives that are available. This way the customer gathers a whole bank of information and companies such as railway car trader help direct the customer towards the choice the suits him the most.