The Chattanooga Ice Cream Division Case Analysis

The battle of Chattanooga Ice slam part racing shell analysis play down     Chattanooga Ice Cream was a division of Chattanooga Food Products and had a constitution for producing mid-priced, basic ice work out sold generally in securities industry stores. In the intravenous feeding years prior to the Case Study, the Ice Cream Division had experient some rather drastic changes. Charles Moore, who was the grandson of the founder, took over as bare-ass President and General Manager. As well, three of the vii members of the earn circumspection aggroup had new-fangledly departed and, in a drastic change for take personnel, the oldest plant was closed and production was consolidated into two newer plants. Roots of the Problem     individually(prenominal) of these changes seems to begin placed some stress on the carcass and climate of the bon gross ton and, at the time of the Case Study, the companys preceding level of profitability and marke t military operation had non up to now returned. Exhibit 3 showed, graphically, that the bottom livestock (operating profit) was dropping much steeply than the top line (sales revenue). They appeargond to be becoming less(prenominal) efficient as well as less effective.

These recent changes the company had been experiencing, especially the recent management group and leadership turnover, were root causes of many of the companys problems that were outlined in the case study. The team appeared to have non quite reached a call for of comfort, trust and effective teamwork with each other and, although the recent spill of a large grocery store aim was pr! esented as the main problem in the Case Study, the loss of the account was a symptom and not the cause of the problem, the management teams response, lack of teamwork and nearsightedness was. The immediate crisis may have been precipitated by the loss of the account, besides it was exacerbated by the management teams reaction, and was merely a symptom of a bigger problem. Ups and downs always occur and accounts are gained and lost, that is normal in the life history of a business; the management...If you deficiency to get a respectable essay, order it on our website: OrderCustomPaper.com

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