Marketing Plans for Schools

Many private institutions are finding that they need to engage in strong marketing tactics to thrive in todays increasingly competitive market. That means more schools than ever are developing marketing plans to guide them, and for schools who dont already have strong strategies in place, it can be overwhelming to get started. Here are some tips to help you get on the right track.   Why Do I Need a Marketing Plan? Marketing plans are the roadmap to success for your office. They keep you on track so you can navigate your way through the year, and ideally next several years, without getting side-tracked. It helps remind you, and your community, of your end goals and how you’re going to get there, reducing the number of detours along the way. This is especially important for your admission office in recruiting students and for your development office in building alumni relationships and soliciting donations.   These guides help you set a plan by streamlining what you do and why you’re doing it. The why is a crucial part of your marketing, as it explains the reasoning for your actions. Validating important decisions with this â€Å"why† component is important for gaining support for the plan and ensuring that you continue to move forward with positive progress.   It’s so easy to find great inspiration at any time. But, even the greatest of ideas can derail your progress if they dont align with the messaging, goals and themes that you have for the year. Your marketing plan is what helps you reason with individuals who get excited about new ideas and remind them of the clear plan that was agreed upon going into the year. However, it’s important to still keep track of this great inspiration for future projects and plans! What Should My Marketing Plan Look Like? Do a quick Google search for marketing plan examples  and you get around 12 million results. Try another search, this time for marketing plans for schools  and you will find about 30 million results. Good luck sorting through all of those! It can be daunting to even consider creating a marketing plan, especially if you’re not sure what to do. They can be time-consuming and confusing. Jump down a bit to see recommendations for a shorter version of a marketing plan, but first, a formal marketing plan tends to be outlined as follows: Executive SummaryThe MissionDifferentiators/Value PropositionInstitutional VisionTarget AudienceSituation AnalysisInstitution, Customer, Competitor, Collaborator, ClimateSWOT (Strengths, Weaknesses, Opportunities, Threats) AnalysisMarketing SegmentationSegment 1: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSegment 2: Descriptions, sales reports, goals and outcomes, product usage, resource requirements, outreach plan, pricingSelected Marketing Strategies (Action Items)Why these strategies were chosen, including product, price, place, promotion, and  how they will be completed. Discuss decision variables: brand, quality, scope, warranty, packaging, price, discounts, bundling, payment terms, distribution challenges, logistics, motivating the channel, advertising, PR, budget, projected results.Alternative Marketing StrategiesThe strategies you aren’t planning to use, but were consideredShort Long Term ProjectionsG oals outcomes: The immediate effects of the proposed strategies, expected long-term results, and special actions required to achieve them.Analysis Strategies (How will you assess success)AppendixCalculations and data used to support the information above, reports from previous yearsIndustry reports and marketplace projections Its exhausted just reading that. It’s a lot of work to complete all these steps, and it often feels like the more time you spend on a marketing plan, the less you use it. You might try to get around this by finding another plan to work off of, but surprisingly, you probably never can find one that fits your needs. Why is that?   That’s because no two companies are the same, no two schools are the same; they all have different goals and needs. That’s why  the same marketing plan structure will not work for every school or company. Every organization needs something that works best for them, whatever it may be. Some experts believe that a marketing plan doesn’t have to follow an exact template or structure. So, you might want to change your perception of a marketing plan: forget about what you think it should be, and think about what you need it to be. What you  DO NOT need  out of your marketing plan: A long, complex, formal plan that addresses every problem that has ever surfaced at your school.A document that takes so long to create that you never finish it.A document that is so complex that its not a useful tool.Analysis for the sake of analysis What you  DO need  out of your marketing plan: Specific and realistic problems to solve.Achievable goals.An easily executable roadmap.Potential challenges and solutions.A way to track success. How do you develop a marketing plan? The first thing is to determine the institutional goals that are tasked to the marketing department. You can pull from a strategic plan or a marketing analysis to give you guidance.   Lets say your school needs to Improve Marketplace Position. How would you do this? Chances are, youll want to ensure that you have cohesive branding and messaging, and make sure that the entire school is in support of that messaging. Then, you will create focused publications and digital presence in support of that branding and messaging. You might find a more specific goal of increasing annual fund dollars for the development office, which is one way that the marketing office can be called upon to assist. Using these institutional goals, you can outline the various projects, goals, and action items for each department. It looks something like this for a fundraising example: CLIENT: Development OfficePROJECT: Annual FundGOALS: (3-4 main objectives for the year)Increase participation overall (# of donors)Increase donations (dollars raised)Increase online donations (dollars raised via online giving forms)Reconnect with alumniACTION ITEMS: (2-4 marketing methods to achieve the goals)Create a branded annual fund marketing programOverall MessagingDigital Strategy: Email marketing, giving form improvements, and social media outreachPrint Strategy: annual appeals, postcards, brochuresTalking Points: language that development officers can use to promote continuity of messaging. Lets look at an admission example now: CLIENT: Admission OfficePROJECT: Recruiting - increase inquiriesGOALS:Improve online user experience (make things easier to find)Increase the  number of new qualified leadsGenerate a new, expanded target audience (long-range goal)ACTION ITEMS:Redesign WebsiteEmail marketing strategySEO campaignInbound marketing strategy   Developing these mini-outlines helps you prioritize your goals and objectives for the year. It helps you keep your focus on the things that you can realistically accomplish in a given time period, and, as you saw in the admission goals, look at those goals that need more time to complete but need to get started now. You might actually have seven or eight goals for each department, but youll never get anything accomplished if you try to tackle everything at once. Pick the two-to-four things that either need the most urgent attention or will have the greatest impact on your outcomes. Just make sure you can realistically address the items in your given timeframe, which is often one academic year. Making these priorities is also helpful when you get those requests for small projects from departments other than your top clients. It gives you validity when you say, we cant accommodate this project right now, and explain why. It doesnt mean everyone will be happy with your response, but it helps you make it possible for them to understand your reasoning.   How will you carry out your marketing plan? The next step is to start thinking about the tools you have at your disposal and how youll use them. Think about marketing like giving someone a gift. The gift is the outcome of the marketing strategy: achieving your goals is the gift.The box is the tools youll use to carry out your strategy: email, social media, print, etc.The wrapping paper and bow is the concept youll use: the message and design Annual Fund Marketing Plan Case Study This is where you get to start having some fun. Brainstorm some ideas for how to tell your story. Check out this article on the Annual Fund Marketing Program created at Cheshire Academy that we called, One Word. One Gift. The strategy involved reconnecting with alumni by asking them to pick one word to describe their Cheshire Academy experience and then make one gift to the annual fund in honor of that word. It was such a success that the program helped us not only reach our goals  but also exceed them. The One Word. One Gift.  program even won two awards: the silver award for Annual Giving Programs in the CASE Excellence Awards for District I and another silver award in the 2016 CASE Circle of Excellence for Annual Giving Programs. For each of your clients (as we outlined above), you want to clearly illustrate your timeline, concept, and tools that you will use. The more you can explain why youre doing what youre doing, the better. Lets look at what this might look like for the Academys Development Annual Fund project: CONCEPT:  This branded Annual Fund endeavor combines print marketing with email, digital, and social media marketing, as well as development outreach to reconnect with current and past constituents. Designed to engage constituents in a two-part interaction with the school, this endeavor asks donors to remember what they love about Cheshire Academy by choosing one word to represent their experiences and to then make one gift to the annual fund in honor of that word. A particular emphasis will be made on encouraging online donations. A lot of hard work goes into developing these plans, which are unique to each institution. Guidelines are awesome to share, but your details are yours. That said, let me share a little more of my details than most ... The first thing I do is make sure I understand the institutional goals tasked to marketingI also make sure that I clearly outline and understand the institutional goals related to marketing. Meaning, I may not be the department directly charged with these, but my team and I will support them and work closely with them.I make sure I know which departments and goals are the highest marketing priorities for the year. Its helpful to have support from your head of school and other departments to agree with these determinations of priorities. Ive seen some schools go so far as to have signed contracts with key stakeholders to guarantee adherence to the priorities and directions.Then I work to outline  my timeline, concept, and tools for each of my top department priorities. This is important to avoid scope creep, getting off track from your intended projects. This is your reality check when people start getting lots of great ideas that may not align with the overall strategies. Not every great idea can be used at once, and its ok to say no to even the most amazing idea; just make sure you save it for later use. This is where you break down what youre doing, when, and through which channels.  I always make sure that I clearly explain why Ive developed the timeline and concept. Heres a glimpse into the print marketing strategy for my annual fund.  Share the complementary efforts youre planning to do, also. Some of these marketing initiatives dont need to be spelled out step by step, but a quick explanation of why can go a long way.Share your indicators of success for the aspects of your project. We knew we would assess the Annual Fund using these four quantitative factors.  Evaluate your success. After the first year of our annual fund marketing program, we assessed what worked well and what did not. It helped us look at our work and celebrate the things we nailed and figure out how to improve in other areas.

Editing, Cinematography, and Sound in Gladiator Essay...

Editing, Cinematography, and Sound in Gladiator The film that I have chosen to analyse is Gladiator. I have chosen to analyse the scene where the gladiators are battling in the Middle East. The scene contains many features and editing techniques which make the fight sequence exciting and thrilling. The scene begins with a medium high angle shot of a goat with blood dripping down its body. This shot frames the body of the goat and gives it a sense of vulnerability. The shot creates meaning to the viewer who can predict that the scene might contain violence or bloodshed of some sort. The camera then zooms outward into an establishing shot to give the viewer an idea of the setting. The mise en†¦show more content†¦The lighting is very low key and most of the light filters from the roof, overhead. The overhead lighting dominates the gladiatorÂ’s faces and brings out their facial features. This effect shows the faces of the gladiatorÂ’s and their anticipation of the battle which is about to commence. Non diegetic orchestral music starts to begin once more building the tension. The camera then cuts into a close up of every gladiator whilst moving slowly to the side where it stops and gives us a side view shot of the gladiatorÂ’s showing in detail their facial expressions. This is where the dialogue of the main character begins and the camera moves slowly to a medium low angle shot, thus giving the character a sense of authority. The character speaks slowly and when he accentuates an important point the camera moves to a close up of the main character of the film (Russell Crowe), showing the viewer his feelings and his anticipation. In the background there is the external diegetic sound of the crowd chanting, kill, kill, kill. This along with the orchestral music sounds like a heart beat as there is a short pause between every chant. Again the heart beat sound reiterates the anticipation of the gladiators; this is effective as it makes the scene more exciting and exhilarati ng to watch. The mimic of the heart beat and chanting are

Education and Children free essay sample

Beliefs about teaching and learning Being an educator means that you are someone who cares and wants to see children be successful in your class and in their futures. The reason I want to become an educator is to make a difference in a childs life. I have worked with children for over seven years and everyday I spend with a child I learn someone new, about them and about myself. I want to give back to the community in which I was raised. I want to show them that they have helped make me become what I am today. A teacher can make a difference in a childs life to the good or bad if they went into the field for the wrong reason. I want to be remembered for the one who helped and made a difference a child? s life and also as good role model. We will write a custom essay sample on Education and Children or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Beliefs about students We are there to teach but, each day in a classroom we help the children get ready for the future. We are helping them realize what they want to become and even what they do not want. We have control of the children that are in our class and we have to decide if we are going to be role models or Just someone who pushes them to the next teacher to deal with. I want to be a role model and encourage children to do their best and do their all because what they do today will play a part on their uture. Beliefs about knowledge Some teachers believe that only certain kinds of knowledge are valid.. For example, teachers who believe authority fgures (e. g. , teachers, doctors, scientists) are the only real sources of knowledge may adopt a more behaviorist perspective about learning. They are also likely to enact transmissionist instructional techniques, such as direct instruction, founded on the notions that teachers know and students learn when teachers give them knowledge. mphasize students contribution to the learning process. Furthermore, these teachers tend to believe that teachers and students now and learn together and that learning happens best through dialogue and shared interaction. Discussion and discovery learning pedagogies were founded in the belief that individuals and groups can create meaningful understandings. Your beliefs abou t what is worth knowing I believe that his question could also be reframed as what is important. At the end of the day students may forget what we teach them, however I believe that the goal of education should not Just be to not Just have students memorize and rececitate facts, rather to arm them with tools that will allow them to lead successful lives, and to be onscientious about their surroundings and the ways that they impact those. How educational philosophies relate to classroom practice In todays teaching world, its easy for teachers to lose sight of the reason(s) for why they wanted to become a teacher in the first place. Teachers can get so caught up with the heavy workload of teaching, and all the stress that comes with the Job, they otten torget why they wanted to teach in the tirst place. So to nave a personal philosophy of education that is instilled deeply, teachers can always remind themselves why they want to be a teacher and how theyre going to change students ives. I also think that a personal philosophy helps you understand what is important in your classroom, what you want to keep etc. It also helps you see the big picture like when you experience a particularly difficult day, you might forget about the big picture and really that it what I think in the end is the most important. Educational Philosophy My educational philosophy is based on the idea that each individual is a unique learner. My role as a teacher is to give children the tools with which to cultivate their own level of knowledge. To accomplish this goal, I will teach to the needs of ach child so that all learners can feel capable and successful. I will present curriculum that involves the interests of the children and makes learning relevant to life. I will incorporate themes, integrated units, projects, group work, individual work, and hands-on learning in order to make children active learners. Finally, I will tie learning into the world community to help children become caring and active members of society. I think that there is a large part on emphasis on educational philosophies because they help learners reach their goals- and these philosophies provide tangible ways to do so.

Interest in Registered Nursing Program Essays - Health, Nursing

Interest in Registered Nursing Program My name is Adriana Centeno and I am applying to the Registered Nursing program in Career Care Institute in Antelope Valley. I currently work as a Certified Nursing Assistant at Henry Mayo Newhall Hospital in Santa Clarita Valley. I ha ve been working there in the Critical Care/DOU unit since 2013 . It is not my first job as a Certified Nursing Assistant , but this is where I have grown and learned tremendously in the medical fiel d working at Henry Mayo Newhall Hospital . I now have this drive to want to learn more and pursue my career in Registered Nursing, so I can do more and help patients with the knowledge I will get if I get accepted in a Nursing Program. I have floated to other units, including Telemetry, Behavioral health Unit, Women's unit, ICU, and Medical Surgery unit. I have hands on experience in all different departments. I am so intrigued for learning more and putting it to pr actice and make a difference in people's lives . I work with some amazing nurses and Clinical coordinators who are witnesses of my passion for helping other s and they can even write a recommendation letter because just like I am eager to be a Nurse, they too are thrilled to have me working aside with them as a Registered Nurse. I am not a teenager no more who does not know what they in life. I am a 25-year-old, independent, hard worker who works in the medical field and knows what she wants and will overcome any obstacle that gets in the way of her passion for Nursing. If you give me the opportunity to be in your program, I will show you how serious I am about Nursing.