Recent Case in ICT area where UK or EU regulators have intervened Essay

Recent Case in ICT area where UK or EU regulators have intervened - Essay Exampleosal was to switch its existing leash free to air channels with a line up of premium channels that would be available using a modern specification digital-terrestrial set-top box (Lee, 2007). Ofcom was however reluctant to allow Sky TV the license and regulatory approval it was seeking to achieve the above stated target area and permit a change in its licensing terms.In response to Sky TVs application for the change in its licensing terms, the UK regulator Ofcom pointed out that if such(prenominal) a license was allowed to Sky TV, it could squeeze out smaller competitors such as Setanta and BT Vision. It offered the view that the granting of such a license would require a oftentimes more broad based investigation into the entire pay-TV market, which would also take into account, issues raised by Sky TV in promoting its proposition, as well as other factors in the external environment that could be detrimental to the market in general (Prosser, 2008). The major advantage that Sky has projected in its proposal is the greater choice that consumers would be able to have in their viewing choices, thereby giving rise to a superior quality and level of TV service. The broadcaster was already in a plum position, because it had the first right to broadcast Hollywood movies and most premium sporting events (Lane, 2010). The opposition offered to its proposals to convert freeview into stipendiary for TV came from its rivals such as Setanta and Top-up TV, who contended that Sky was already in a dominant position in the market and granting such permission and license to the guild would turn it into a monopoly that would inhibit free and fair competition in the marketplace.The investigation and negotiations have continued over a long period of three years and appear to have finally concluded in a compromised solution. i.e, Sky would be required to offer its premium sports channels to oth er TV stations offering pay-per-view packages, but in return would allow Sky to gain access to some of the