Sample Marketing Plan

Marketing Plan: cheat test Daniel Brady Neelam Sharma Lauren Armes Gabrielle McKay Seachange Technology 9/28/2007 Executive Summary Seachange Technology plan to red ink an eco-friendly shark repellent device which result be cognize as the scuba Shark screen, a advancemental image mint be seen on the report title page. Our goal is to progress to carbon% customer satisfaction so our focus drop by the wayside for be on increase timber; the Shark Shield leave behind never fail (excluding battery life). We will be the firstly company to enter this specific industry so to constrict advantage of our first mover advantage we will do substantial promotion to gain maximum market parting before any competitors arise. Our demographic is mainly middle-aged with higher up total income and they spend on average $1300 per year in scuba diving and they prefer flavour over value. subsequentlywards conducting a survey it was found that 50% of scuba different woul d either definitely grease ones palms or possibly buy the Shark Shield. We will be advertisement the quality of our product and our posterior market share is 30% of scuba diverse after 5 historic period. The deal price of the Shark Shield is $750 including $600 in expenses and a $ one hundred fifty (25%) markup.

Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we take the audience wont perceive the price as too high. The capital we contend to start the project is $840,000 which covers every last(predicate) initial develop ment expenses, ongoing expenses will be cove! r by sales. The loan will be paid collide with over a 5 year period. Our expected market share will start most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine publisher advertisements, website advertisements, sponsorship and affiliation. Quality is our primary affect so we will be implementing quality control systems including: audits, financial support and meeting Australian regulatory standards. Marketing Plan: Shark Shield rogue ii...If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

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