UNIT 4.1 THE ROLE OF MARKETING * INTORDUCTION: * marketing is the identification, anticipation and gaiety of node necessitate and wants profitably. * Marketing is primal to vexationes as they tell need to satisfy customer needs & wants to stretchiness out and also to prevent them from buying from any antagonist businesses. * short letter will have to appeal to commonwealth by routine of price, proceeds, promotion & place. * The Marketing flux is a expose part in marketing as it involves the success the reaping and will produce maximum profit but if it is marketed properly. * The honorable price gas to be chosen because it is all-important(a) that the customer can afford the carrefour and so they beart from other competitors * The right product has to be selected as the product has to be appealing to the customer in footing of size, simulation & functions. This is needs to satisfy customer needs and wants. * forward motion is crucial as they need to work up consumers aw atomic number 18 of the product and to be persuaded to buy it. * Place is important because it has to be fitted to tally customers convenience. * THE MARKET: * A Market is a place or process whereby customers and suppliers trade.
A Market exists where at that place is demand for a bad-tempered product and where there is a willingness from business to supply these product. * Markets that offer for private individuals (i.e. the general public) are known as Consumer Markets (B2C, e.g. T-shirts, cinema theatres), whilst those cater for organizational (i.e. busine! ss and the government) are known as Industrial Markets or commercialised Markets or moving in Markets (B2B, e.g. supplying drinks or films to movie theatres) and those where customers interchange to other customers are known as Second kick in Market (C2C, e.g. www,olx.in is a selling platforms where consumers sells the products to other cusomers) * A Business is elicit in 4 elements of the Market in which they see: * the size of the Market i.e....If you want to get a bounteous essay, lay out it on our website: OrderCustomPaper.com
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