Clearmen Freestyler

1.INTRODUCTION: 1.1.UNILEVER: Unilever is a BritishDutch multinational fast-moving consumer goods company. Its wares involve foods, beverages, killing agents and personal care products. It is the worlds third-largest consumer goods company measured by revenues (after Procter & encounter and Nestlé) and the worlds largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they work on as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow succession Paul Polman is Group Chief Executive. As of December 2011, it was the ordinal largest company on the FTSE, with a market capitalization of £27.3 billion.[1] 1.2. hack ANALYSIS: 1.2.1.STRENGTHS: 1.2.2.WEAKNESSES: 1.2.3.OPPORTUNITIES: 1.2.4.THREATS: ? 2.CLEARMEN PRODUCT: 2.1.INSIGHTS, STRATEGY AND THE IDEA: Beauty and androgynous seg handsts dominate the Vietnamese shampoo category while antheral person shampoo is relatively unknown; hap manpower took the chance to educate men on their scalp requirements and how Clear Men posterior service control dandruff.

The challenge was how to spill to men who do not use a manly item shampoo and convince them Clear Men is the scoop product for them. The Insights showed that mens passion points were technology and football. The belief was to die the dandruff-free, non-stop performance that the target would find appealing. To communicate the products benefits, freesty le football was make the core focus of this ! campaign. The relevance between men demo their skills (looking good) and a young, cool approach to playing football helped us arrive at a great democratic platform. 2.2. aim: CLEARmen is a brand that is built on the useable history that men have different scalp requirements from women. And that CLEARmen, with its ingredients, can help tackle dandruff...If you want to get a wide-cut essay, lodge it on our website: OrderCustomPaper.com

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